Your customers know what they are looking for, can they find you? Take a second to educate yourself on what SEO by looking at real life examples illustrated below.
It can be very hard to find reliable information on the topic, I’ll try to stick to facts.
There’s three main ways to gain exposure for your business through search engine optimization:
- Organic Placement
A page with relevant text and links will show for relevant search terms without any further input. We offer one time investments in optimized webpages for your business. - Maps Placement
By optimizing your local reach within tools like Google Maps you target local people who see you on the front page of search results. - Pay Per Click
By using tools such as Google Adwords you can rent top placement at a per-click cost which varies on the popularity of the term.
Lets consider some real-world examples, we will demonstrate this with a single website - sfmoldremediation.com and three keywords that it was optimized for (San Francisco mold inspection, San Francisco mold abatement, San Francisco mold removal, and the generic San Francisco mold). People searching for a mold removal business in San Francisco will either type San Francisco mold xxx or mold xxx in San Francisco, ca per auto-complete.
First example:
Combination of Organic and Maps/Local search engine optimization – the combination of optimization within Google Maps/Local and the organic composition of the website elevates it beyond the other map choices and above yelp’s directory page ensuring that it is the #1 choice for consumers. It does not cost any money per click.
Organic & Local SEO
Second Example:
Solely local search engine optimization for Google Maps / Google Local / Google Plus. This is only for placement on the map and Google listings, this is also what shows up on mobile devices. It does not cost any money per click.
SEO For Google Plus, Google Local, Google Maps
A search for “San Francisco Mold Inspection”.
A search for “San Francisco Mold Removal”.
Third Example:
Solely organic optimizations. This relies strictly on the quality and function of the website and the content written within.
A search for “San Francisco Mold Abatement”.
Fourth Example:
Pay per click advertisements are provided by services like Google Adwords. It is not truly search engine optimization as you are paying for a service rather than creating superior websites. Additionally – potential clients may be using tools like adblock to block advertisements.
Pay Per Click Ads
